ABOUT MICK

MICK was founded in 2022 by Maaike Nieuwenhuis to support women in the art industry. When Babette Kolff joined in 2023, they quickly discoverd the disbalance between men and women in the art world and decided to stand up. Not just by supporting the women in their portfolio, but by trying to close the gap. 

As an agent MICK runs day-to-day business, manages sales and enhances growth. Providing tailor-made long term strategies to connect female art talent with her audience, without just knocking on gallery doors. As the first agency for female artists, MICK goes off classical roads to always look for new potential opportunities whilst campaigning for her artists. 

MAAIKE NIEUWENHUIS

“By first hand experiencing the struggle of finding your way in a new business, I can easily emphasize with what our artist go through. Through guidance, support and being a sparringpartner, we walk this road together."

BABETTE KOLFF

“Always seeing potential in everything when there is passion and authenticity involved. By mastering the art of connecting with the right people at the right time, I believe magic can happen”

 

 

WHAT WE STAND FOR

Creative approach towards  the industry by not stoically following the traditional paths

Unburdening artists from the ‘creativity killers’ like administration, contracts and operations

Representing female artists, standing up for what they and their works are actually worth - on a quest to end the wage gap

 

THE PACKAGE

STRATEGY

Long term
Brand positioning
Sales & conversion
Big dreams

Short term
Communication plan
Brand building
Catalogue & stationary

VISIBILITY 

Physical appearance 
Art (/interior) fairs
Pop-up exhibitions
Events

Press & PR
Publications
Influencer marketing
Social Media 
- Art platforms
- Collaborations

Special projects & collaborations 
Like-minded brands, artists & initiatives 

BACK END

Communication
Client contact
Logistics & suppliers

Administration
Invoicing
Certificates

Legal
Contracts 
Intellectual property

 

 

WANT TO KNOW WHAT WE CAN DO FOR YOU?
Get in touch

UNINTENDED BENEFITS